Marketing Built for Contractors

Stop paying for tire-kickers. Own your lead flow.

Your pipeline shouldn't belong to Angi, HomeAdvisor, or Thumbtack. Triaza builds the stack that puts qualified homeowners directly in front of you: through your site, your search rankings, your ads.

National footprint
Lead-quality focus
Website + Pipeline + Ads + SEO in one stack

Book a Strategy Call

15 minutes. No pitch deck. Just a look at your funnel and where the leaks are.

Book My Call
or send us your details

No spam. No commitment. Built for independent contractors.

The lead economy is broken for the people actually doing the work.

$7.2M HomeAdvisor's FTC fine for misrepresenting lead quality FTC enforcement action, final order January 2023
3–4 contractors typically sold the same shared lead Industry practitioner reports
60% of home improvement businesses surveyed still rent from shared-lead platforms Hatch App 2024 survey, n=124

You can't build a business renting your pipeline. The FTC fined HomeAdvisor $7.2 million in 2023 for misrepresenting the very "leads" they were selling contractors. And still, 60% of home improvement businesses keep paying. Every lead you buy gets sold to three other contractors. You win on price or on speed or you lose. The contractors winning right now own their lead flow. That's the stack Triaza builds.

How we get you exclusive leads

AI-powered lead capture, built for contractors.

AI Ad Testing

Ads that filter for qualified buyers, not curious shoppers.

Hundreds of creative variations tested simultaneously on Meta, Instagram, Google, and YouTube. We optimize for qualified-inquiry rate, not clicks, not leads, not form-fills. The homeowners who reach you are ready to scope a project.

Local SEO

Rank where your buyers actually search.

Geo-targeted SEO for every city you serve. Schema-marked Google Business Profile. Service-area pages that rank for "[service] near me" and "[service] in [city]." Google brings qualified homeowners to you. No middleman.

→ Ready to stop renting your pipeline?
Why Triaza

Built for contractors who want to own their growth.

We don't resell leads. We build the stack so the leads are yours.

1

National footprint

We work with contractors from the Pacific Northwest to the Southwest. Local SEO is a deliverable, not a dependency on where our office is.

2

Lead-quality focus, not volume

One qualified deck inquiry beats ten tire-kicker clicks from a lead platform. We measure the thing you actually pay your bills with.

3

Website + Pipeline + Ads + SEO in one stack

One agency. One monthly. One system that compounds, instead of stitching three vendors.

4

Month-to-month, no long contracts

We earn the work every month. No annual lock-in, no cancellation fees.

Three ways to grow. Only one gives you an asset to keep.

Shared-lead platforms

Angi · HomeAdvisor · Thumbtack

  • Same lead sold to 3–4 other contractors
  • Cost-per-lead rises every year
  • You don't own the buyer relationship
  • Cancel anytime, and have nothing to show for the spend

DIY

Owner wears every hat

  • Half-built website two years in
  • No time to test ad creative
  • No SEO plan, no ranking progress
  • Missed follow-ups cost you jobs weekly
Recommended

Triaza

Own your lead flow

  • Exclusive leads, yours, not shared
  • Website · Pipeline · Ads · SEO in one stack
  • Lead-quality focus over lead volume
  • Month-to-month, no long contracts
How we work

Four weeks to launch. Compounding returns after that.

01

Audit

Week 1

Website audit. Funnel review. Lead-tracking gaps. Current-ad-spend review. Free written assessment even if we don't work together.

02

Build

Weeks 2–3

Website rebuild (if needed), pipeline setup, conversion tracking live. This is the foundation. Nothing converts without it.

03

Launch

Week 4

Ads go live. Local SEO groundwork shipped. Pipeline captures every inquiry from day one.

04

Optimize

Week 5+

Weekly ad-creative tests. SEO ranking progress tracked and reported. Monthly reports showing cost-per-qualified-inquiry.

Frequently asked questions

How long until we see qualified inquiries?
Website and pipeline go live in weeks 2–3. First qualified inquiries typically arrive within the first 30 days of ad launch. Real SEO compounds over 3–6 months.
Do I have to give up my existing website?
Audit tells you. If your site is fast, mobile-first, and on a modern platform, we work with it. If it's an 8-plugin WordPress build from 2019, a rebuild saves you more than it costs.
What about Angi, HomeAdvisor, or Thumbtack?
We replace them. Every dollar you send to a shared-lead platform is a dollar not building your own pipeline. We help you wind down the platform dependency over 60–90 days.
What budgets work for contractors?
Our flat monthly rates are built for contractors with $500K–$10M in revenue. Lower than an enterprise agency, higher than DIY, and everything's included.
Do you work outside Arizona?
Yes. We serve contractors nationally. Local SEO and geo-targeted ads are a deliverable, not a dependency on where we sit.
What trades do you work with?
Decking, remodeling, roofing, fencing, railing installation, outdoor living, pool services, landscaping. If your sales motion is "homeowner calls for a quote," we serve you.
Will my leads be exclusive?
Yes. Every lead generated through Triaza-built campaigns belongs to you, not a platform. No lead-sharing, no reseller middleman.

Ready to stop renting your pipeline?

15 minutes. No pitch deck. Just a look at where your current lead flow leaks and what to do about it.

Book Your Strategy Call

Book My Call
or send us your details

No long contracts. No lead resellers. Built for independent contractors.